The Brunch Babes Podcast

Consumerism and Social Media

The Brunch Babes Season 2 Episode 6

This week, the babes dive into the strange and interwoven relationship between social media and consumerism. “TikTok made me buy it” videos took off not that long ago, and highlighted how social media can be a tool to rocket launch products into popularity. Then, in response, “deinfluincing” videos started trending, where creators flipped the trend and pointed out the excessive and addictive nature of buying products off social media. We have a bit of a serious moment in this episode as we reflect on the role advertising plays in our usage of social media, and how it impacts our every day life. 

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